X-Factor's Wagner!

The man, the myth, the legend. Many have tried to describe Wagner and they have all failed. A character this exceptional cannot be summed up with mere words, so instead we made him a video!
With his days of lighting up the X-Factor stage behind him, Wagner is now spreading the love with personalised video messages that can be purchased through his new website, www.wagnerxfactor.com

Wagner wanted to connect with his audience as soon as they landed on his homepage, and what better way to do that than with a greeting video from the man himself? We decided that the best way to portray Wagner’s larger than life character was to film against a green screen so we could utilise as many fun, gif-style backgrounds as possible and also transition seamlessly to examples of his personalised videos. Wagner had also made it clear to us that aside from the welcome video for his website he was keen to create a bunch of fun and engaging video advertisements that could be used to promote his service through social media platforms, including Facebook, Instagram and Youtube. Needless to say, having to film everything we needed in just a single day meant that the pressure was seriously on, but we managed to do it all just within the time we had - helped massively by Wagner’s professionalism and never-dying positive attitude!

Writing a script for a man that will literally say anything is actually tougher than it sounds, but we think we got the level of humour just right in these videos and we’re really excited to hear that already they’re gaining positive feedback and, most importantly, they’re generating orders for the big man. But don’t just take our word for it, take a look at some of the videos below…

Wagner’s Valentines campaign

Tom CaltonBlackpoint Media