Why should I choose Animation?
There are many different reasons why animation is the BEST choice for you but here is a list of benefits and things to consider before starting your animation journey.
✔ Benefits
Great for explaining complex topics with ease.
No need for actors or yourselves to be on camera (great if you’re camera shy).
Countless styles and designs available - if can you think it, we can make it!
No more postponing shoots because of bad weather - it’s always sunny in animation land (unless you want rain? We can totally make it rain!).
❔ CONSiderations
Can take longer to create than conventional video, therefore might not be suitable for tight deadlines.
Compared to conventional video the overall cost may be slightly higher, due to time required for production.
Here’s a great example of a complex topic being explained by animation.
OK, OK! But how much is this going to cost?
‘How much does animation cost?’ is a question we get asked a lot, but sadly there is no simple answer as there are a few things you will need to bear in mind.
Firstly, how long does the animation need to be (roughly)?
How are we going to present the animation - are there key characters on screen (and if so how many?), or just a voiceover?
Do we have to stick to a certain art style or do you need us to conceptualise some ideas for you?
Don’t worry if you don’t have the answers right away. Often, the best place to start is with a call so that we can find these answers together.
For a more in depth look into this topic, check out this video (and yes, it’s animated 😉).
Who we’ve worked with
Sounds great! So, what happens next?
CONGRATULATIONS on deciding to go ahead and use animation for your next project. Right, here’s the game plan:
Watch the video, or read on below.
Step 1 - Pre-Production
This is where you hand over your brief, or our production team will work with you to create one. We discuss budgets, art styles, procure voiceover artists and work with you to finalise a script.
Once we have all the details we need our illustrators will sketch out a story board - this is a rough comic-book style layout of how the whole video will play out and gives you a chance to make any changes before production formally starts.
When everything is signed off and you are happy with how the animation is going to look we hand you over to our animators…
STEP 2 - ANIMATION
Once we have everything in place from the previous stage, we can then move on to Production. We will send the scripts to our chosen voice-over artist. Once we’ve received their audio we can begin animating.
The animating process itself will no doubt be the most time consuming part of the project, but it will also be the most straightforward if Pre-Production has been conducted properly.
For much of this stage we won’t need to be in regular contact with you, although we may require your input if we realise something was overlooked during Pre-Production that we need clarification on.
STEP 3 - DELIVERY
VOILA! Your animation is finished! Well, almost… we’re not going to just hand it over and disappear from the face of the earth. Instead, we’ll have a quick review phase. This will give you an opportunity to request any amendments you may want before the final product is delivered.
Typically, for most projects we allow for 2 rounds of amendments.
Here are some examples…
Client - AEA
Animation Type - Mixed Media
Length of Project - 3 weeks (including planning & amendments)
Client - Account Score
Animation Type - Infographic Animation
Length of Project - 2 weeks (including planning & amendments)
Client - Cambridgeshire County Council
Animation Type - Pixel Art Animation
Length of Project - 8 weeks (including planning & amendments)
Client - Cambridgeshire County Council
Animation Type - Character Animation
Length of Project - 8 weeks (including planning & amendments)
ANIMATION FAQ
What is corporate animation?
Corporate animation is what is says on the tin, using animation techniques to convey the message of your company. Whether that is showing off the product, or explaining how you work. Animation is a easy and effective way of getting your message across
Why is animation good for business?
Animation is great for business for a few different reasons, first of all, the world is your oyster when it comes to animating ideas, you can be in space, the bottom of the ocean or on top of the Eiffel tower. Animation is not constrained to the studio like conventional video. It’s also a great engaging way to keep your viewers interest, as attention spans get shorter and shorter, animation is going to grip the viewer no matter what your demographic is.
How to make animation videos for business?
There are a whole host of different ways of making animations, you could download some free software and reside in Struggle City while you try and piece together the impossible, all the while neglecting the rest of your responsibilities. You could get a work ex student or college graduate to help out for very little cost and you will probably end up with a semi reasonable video at the end of it. BUT the most effective way of making an animation for your business is simply leaving it to the professionals. That is where we come in, with years of experience in the animation field we can guid
How much does a 1 minute animation cost?
This number can vary wildly depending on your exact brief and the work involved, but animation in the UK can cost anywhere from £1000 for a basic text based animation all the way up to £10,000 for a complex and detailed animation.
How much does a 3 minute animation cost?
This number can vary wildly depending on your exact brief and the work involved, but a 3 minute animation in the UK can cost anywhere from £3000 for a basic text based animation all the way up to £30,000 for a complex and detailed animation.
How much does a 10 minute animation cost?
This number can vary wildly depending on your exact brief and the work involved, but a 10 minute animation in the UK can cost anywhere from £10,000 for a basic text based animation all the way up to £100,000 for a complex and detailed animation.
Why is animation so expensive?
Like anything where you have to create something from smaller moving parts, the more work involved the more expensive it inevitably becomes being. Even with simpler animations there are a lot of assets that need creating, manipulating, and animating. That’s without mentioning all the transitions, scene movements, sound design and backing tracks. On bigger projects where the assets are all created bespoke for one particular brand, an illustrator may spend weeks building assets that can be animated into the scenes. These scenes have backgrounds and props which are also all built by hand. All of these factors contribute to what can be an expensive project. If you’re on a tight budget, let us know and we can build a project bespoke to your needs.