Before creating any video content, you need to first understand what it is that you want to achieve by making the video in the first place. This could be increasing brand awareness, generating leads, or educating your audience, but whatever it is, knowing your goals before you start filming will greatly increase your chances of it being a success.

Video is a powerful tool for businesses to communicate with their clients and customers. However, not all video content is created equal. In fact, some videos may be doing more harm than good. In this blog, we'll explore three common mistakes people make when creating video content and how to avoid them.

These days video content tends to fit into 1 of 2 categories - long form or short form content - and understanding which of these video types is best suited to your marketing strategy can make the difference between success and failure.

If the thought of being on camera and delivering an interview makes your tighty whities less than whitey, then fear no more as here are a few simple ways to improve your confidence in front of the lens. One of the biggest fears people have when it comes to being interviewed is the thought of having a seemingly never ending staring match with the camera.

If it’s time to freshen up your company headshots, but the thought of creating yet another round of lifeless photos makes you die a little inside, then you’re in luck because here are 3 ways you can make your company headshots look WAY more interesting!